1
Build a site worth linking to. This is the most important step. If your site is good, you will get links without asking for them. If not, only other low-quality sites will link to you.
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2
Do a search in Google and try to locate as many related sites as possible.
3
Link to their site first. (Because their site, like yours if you followed step one, is worth linking to even if you don't get a return link.)
4
Send an email to the site owners/webmasters requesting them for a link exchange deal. Include your URL and a brief explanation of your site, their URL that you want the link from, and a meaningful subject line.
5
Either incorporate their link into one of your content pages, or have a well organized, annotated link directory. Don't just bury their link among hundreds of others on a links page where nobody but a search engine will ever see it.
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