Sometimes when you see the top search result in Google, under it is a list of links to other pages on the same site. Ever wondered how and why that happens?
For example, a search for "wordpress" shows the wordpress.org page at the top of the search engine results page, with a link to the site, and a snippet of text from the wordpress home page. Then under that are links to other pages on that site, including; Download, Hosting, Extend, Blog, and "More results from wordpress.org."
Here's an image, from the US Patent and Trademark Office, of a result for the search "hp" which shows a link to the HP web site at the top of the results, and additional links to pages from that site:
I've had a few people ask me how Google does that, and while I could provide some ideas, I couldn't provide more than that. Google published a patent application this week which gives a little more insight into the process.
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